The first word that comes to mind when looking at this case is...RUGGED and usually rugged means bulky. The one thing I absolutely love about my iPhone 7 is that it's slim, sleek, and fits perfectly in my pocket. By adding a case, I definitely had concerns about bulkiness. Don't get me wrong, bulky + pockets usually means life is good for a guy, but when it comes to my phone, I don't want the extra bulge. I was pleasantly surprised when I actually used this feather-lite Plasma case for the first time. It was just that, slim and light-weight. I mountain bike quite a a lot, and it goes without saying, our devices get destroyed out on the trails. Just ask anyone who's gone OTB (over the bars) into a ditch, ravine, gulch, or worse case, a pile of rocks, our bikes, helmets, and usually phones get damaged pretty bad. Our bodies heal, our phones don't. If you're into any outdoors exercise, Hiking, Biking, Trail Running, Rock Climbing, you know that our phones often fall victim to the common slip out of our jersey pockets, pop out from your running arm bands, or...and it doesn't matter how strong your grip is from countless hours with your favorite Shake Weight...the occasional slip right out of our hand. Phones fall ridiculously often with athletes...that's just science right there. #Fact Athlete or not, it's important to have a case to prevent damage from the occasional drop. When it comes to expensive ass iPhones, I want a solid, rugged phone case from a trusted brand. There's no way I'm going to trust some two-bit knock off case from who-knows-where, that doesn't have support to save your life, or in a language you can understand. 5-Stars guys, solid case, kick ass design, great all around product for the Mountain Biker and every athlete out there.